Orange County SEO Authority
Search Engine Optimization (SEO) is simply the process of optimizing your website’s content to make sure that your site is in the optimal position to be displayed when potential clients type in your particular product or service.
The search engines work diligently to provide the most relevant results when you type a search term into their search engine. As a result, they reward the most relevant results with higher rankings.
Our job is to make sure that your site is constructed properly to give the search engines what they need to reward you with high rankings.
Our work both on-page and off-page allows you to benefit from the increase in targeted traffic (customers that are seeking to purchase your product or service) and therefore an increase in sales.
SEO Services
- Multiple key phrases
- Key phrase analysis & research
- Internal website audit
- Intensive competitor analysis
- Monthly ranking reports for Google, Yahoo & Bing – track your progress throughout the campaign
- Account Manager assigned to you
- 1 SEO specialist dedicated to your campaign
- Comprehensive on- site optimization
- Comprehensive off- site optimization
SEO ORANGE COUNTY
Now for choosing the SEO company or option that best suits your needs, we need to dissect what your options are. Again it doesn’t really matter where the firm is located, we happen to be an Orange County SEO company (California). The most feasible benefit is our close proximity to clients that are located here in the area. In order to select the Search Engine Optimization or SEO option that best suits your needs, we first need to consider what your options are. The two options anyone would have are obviously to:
Options
DIY- DO IT YOURSELF SEO
The first option is obviously more applicable if you do not have the budget to hire someone to do the work for you. While there are a lot of free seo resources, there is also a lot of conflicting information and it could take a very long time to figure out what you should be doing. You will quickly find yourself in a situation of information overload if you join everyone's mailing list to get their free information. For this reason, we have included a list of free seo resources on this site. We will continue to update this list as valuable information becomes available.
An organization like Stompernet is what we would recommend for DIY option. They offer complete training from some of the industry's true experts. The drawback, - you have to actually do the work yourself. And by work we mean a lot of work. It’s very time consuming but it’s a great option if you have more time than money. Also you won’t have to spend the wasted time figuring out what to do and listening to everyone who claims to be an expert or doing a lot of work or getting nowhere.
HIRE SEO FIRM
This is the option for those who can afford to invest in growing their business. Hiring an Orange County SEO firm is ideal in that it allows you to focus on other aspects of your business while simultaneously growing your business. Most business owners are too busy running their businesses to try and become an online marketing expert. Nor do they want to learn a new skill and do all the work too. It's obvious here that their business would suffer.
Hiring a SEO firm is the best option in this case. There are several people working on your campaign allowing tasks to get done a lot faster (as well as rankings) than if you were to do everything yourself. Copy writing, article writing, blog and forum posting, video creation and syndication, social media communication are just a few of the tasks you would be responsible for yourself in the DIY option. If you are not already skilled in any of these areas, then there is a huge learning curve involved. True SEO companies will provide these tasks for you.
Now the key here is which one? Well there are some great ones out there and a lot more "not so good options and it can be really difficult to make the right choice if you are not well informed. The key is to trust your gut. If they are hard selling, then it’s probably a good indication of their main concern…to get a sale and fast.
Next, what are they providing? A lot of companies are promoting and even selling information that either won’t help you or is something you can find online for free. Education is key. Your choice in seo firms should be willing and able to provide you with and educational experience that will allow you to make an informed decision about what is the best option for you and your business. It's different for each and every business.
WARNING 1 - PROMISING FIRST PAGE RANKING OR #1 RANKING ON GOOGLE (or any search engine) -
No legitimate SEO company will ever promise you something they do not have control over. This kind of promise is clear indication that they have no intentions of delivering but only to get your money. We get clients all the time who have been fooled by such gimmicks. In most cases, their gut instincts did tell them it was not right, but their desire to want to believe the hype took over their decision making. Here is another page listed by Google on tips to avoid being scammed.
HOW TO AVOID BEING SCAMMED BY SEO COMPANIES - FROM GOOGLE
WARNING 2- SELLING KEYWORDS THAT WON'T BENEFIT YOU
Another trick is to sell you keywords that get no traffic and that they can rank for very easily. These are usually the really cheap SEO packages. These keywords are usually ones that get absolutely no traffic or searches and therefore are really easy to rank for. You won't receive any benefit from them at all. And while we are on packages....It should go without saying but you get what you pay for. If you pay little or nothing for such a valuable service, then you can expect to get little or nothing in return.
Cheap SEO packages are some of the worst because they not only take your money, waste your time but they will only rank you for words that will bring you no benefit. The focus is to take advantage of the unsuspecting. In the long run, the so-called cheap will become very expensive.
WARNING 3 - PRESET PACKAGES
No business is the same or should be treated the same as the next, so to offer a package is a good indication that they are focused on certain efforts and not necessarily custom or specialized efforts to your business. This usually means that they are focused on a few processes that they can easily make money on. However you will not get a custom campaign as it will take more time and effort to individually devise this type of customized campaign.
Not all packages are suspect. Having preset packages can just mean that their services are not customized and if you need or prefer a customized solution, then this may not be an optimal solution for you. Our method involves us having a consultation with you to get a feel for what you personally are seeking to achieve. This is different for every business owner and we do not try to force everyone into a box. We provide customized campaigns and we can only do so if we speak to you first.
WARNING 4 - SELLING SERVICES THAT ARE FREE ONLINE OR FREE WITH US.
This is not always as obvious as the others but some sell reports for hundreds of dollars that we provide for free in our initial customized keyword analysis.
At Impress Web Design and SEO Orange County, we do an extensive complete keyword analysis (for free). The analysis alone is one of the best in the entire industry. Then we select, with you, the best keywords for you business. We do not compete on any phrases unless they have a significant enough value to your business. In other words, we won’t work on keywords that are easy to rank for but have no value to you. This is another trick of some SEO companies.
BONUS FOR OUR SEO AND PLATINUM WEB DESIGN CLIENTS
We are including monthly business coaching sessions at no charge. The coaching sessions are provided by Mark Kamin & Associates. We are really committed to seeing your business grow by leaps and bounds and will continue to deliver services that we feel will get you on your way. These coaching calls are designed to help you delve deeper into your current business operations and see how and where there is room for improvement.
MORE INFO ON FREE COACHING PROGRAM
Request your free consultation here.
Impress Web Design and SEO: An Orange County SEO Company
SEO